About Us

Welcome to PrimroseJay 🌸
Add A Little Happy To Your Life.

PrimroseJay is a small, independently run shop specializing in authentic Japanese character goods and collectibles. Our goal is simple — to bring a little happiness into everyday life through thoughtfully selected items that feel special, fun, or nostalgic.

Our journey began in the early 2000s, we ran a physical retail shop in Japan, selling imported children’s clothing. That experience shaped how we approach our business today: with care, attention to detail, and respect for both products and customers.

Now based in the United States, we carefully curate Japanese items for collectors and fans worldwide. Our main lineup includes Capsule toys, Shokugan (Candy Toy), Re-Ment miniatures, stationery, and other character goods that reflect the charm and creativity of Japanese pop culture.

We believe even small items can add a little happiness to daily life. Every order is inspected, packed with care, and shipped promptly. 

Whether you are a longtime collector or discovering these items for the first time, we hope something here adds a little happy moment to your day.

Thank you for supporting a small business.

— PrimroseJay